Friday, 8 July 2011

Biting the LED bullet

Enjoyed an amazing evening the Claxton Opera (performing Der Freischutz most excellently) and got chatting to a chat in property management. They had just moved into new offices and he was explaining how excited he had been to be somewhere with insulation, groovy lights, and,he hoped, reduced energy bills. To his horror the most recent bill had come in way in excess of the previous monthly bills. No real surprise: improved insulation coupled with halogen downlights meant that his air conditioning costs had gone up. I mentioned LED (no hard sell, we were at the opera) and he agreed he could see the benefits. Not only could he see the benefits - it would mean he didn't have to either shimmy up onto the desks or get a man in to change each blown bulb (£50 a pop).
So the usual challenge of getting people to buy LED. They understand the value of new LED; they understand the costs of their present solution; and they can see the benefits of changing. But they just don't want to bite the bullet (ref Der Freischutz) and make the investment.
I'm going to send him a Cordata 10 (GU10 replacement) to see if it strikes the right note.