First toe in the eBay jungle: from time to time we have a surplus of LED stock. Could be that the customer changed their mind at the last moment; could be that the light we specified doesn’t exactly meet the requirements of the room; or could be that the fitting the customer thought they had wasn’t quite as they described it.... in any case an opportunity to use one of the biggest market places in the UK should be worth a shot.
So far I have put together our product description and pictures. The usual LED challenges exist: how to make consumers understand that not all LEDs are equal. There are sellers offering 4 GU10’s for a tenner. Some offering 10 for £22.99. They also claim to be 6W – but provide no information about the lux levels they deliver at 2m; or the real life expectancy; or the precise angle of the beam.
With such a jostle in the market – bright colours; cheap – cheap – cheap prices and random claims (one of my favourites is the site which says their lamps come from a factory where other bulbs get CE approval so theirs must be as good....even though they don’t actually have any accreditation, hummmm) I guess we are left hoping that the customer will nevertheless discover us. That doesn’t seem much of a marketing strategy, but we’ll see.
